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South African entrepreneur Tshepo Mohlala was mocked as a teenager for wearing skinny jeans.
Yet his own designer denim now hangs in the closets of celebrities and royalty.
Born in a rough township in South Africa, Mohlala was always ahead of the curve in terms of fashion.
Disappointed that his sense of style was unappreciated by his neighbours, he headed for design college to develop his skills although financial difficulties meant he was later forced to drop out.
Still dedicated to fashion, he was lent 8,000 rand by his girlfriend at the time, allowing him to launch his own fashion label.
Mohlala create a range of jeans focused on the shape of African women, naming it Tshepo after himself.
The three-pointed crown logo of Tshepo brand jeans, representing three women who've played crucial roles in Mohala's life, is now gaining the seal of approval from the most successful women in the world.
Beyonce's added Tshepo to the list of brands she admires, while the Duchess of Sussex, Meghan Markle, has called on the designer herself.
Now employing 10 tailors at its base in Johannesburg, Tshepo sources denim made from African cotton grown in Zimbabwe, which is then woven in Japan.
While a tailormade pair of Tshepos will set you back $375 - a small fortune for many in South Africa - there's another, more affordable alternative.
Tshepo offers a ready-made collection of jeans, t-shirts, hats and perfumes for men and women.
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