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Have you ever wondered what happens to the mountains of coffee grounds generated by our craving for a morning latte?

Coffee shops would usually have to pay for their disposal in landfill.

However, in London, an enterprising brother and sister have started a business, UpCircle, making beauty products from this aromatic waste.

The company collects up to 100 kilogrammes of coffee waste in London, by bike, everyday and it's sent to their factory where it's combined with other natural products, like camomile infusions and ground olive stones.

Anna Brightman is the co-founder of UpCircle; she hopes that their wasteless approach to business will encourage other companies.

Barbara Scott-Atkinson is the product formulator for UpCircle.

She explains why coffee's a more valuable ingredient for beauty products in a used state.

As word got out about their creative use of waste coffee, the Brightman siblings got offers of other waste they could use in their products such as faded flowers from a florist and the by-product of water from a concentrated juice producer.

But UpCircle is not alone in their use of products which others throw away.

Gemma Curtin is the curator of the Waste Age exhibition at London's Design Museum.

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