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Shadowing the newsreader

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The number of people in the UK listening to country music has soared.

According to data released by Spotify, there's been a 238 percent rise in interest since 2020.

Under these circumstances, it's perhaps not surprising that over 45,000 people attended this year's Country to Country (C2C) festival.

Held concurrently in London, Belfast and Glasgow, it's considered the largest country festival in Europe.

Director of the UK Country Music Association, John Finch reflects on country music's meteoric rise.

Part of the reason for the scale of its growth is the genre's appeal across the generations.

The wide range of subject matter songs cover is another, say William and Cameron from Newcastle.

Originating in the US, country music's sound and storytelling is traditionally associated with Nashville.

Nevertheless, its ethos is being taken up by pop and rap stars, who've brought the genre to a more diverse audience.

British country singer Georgia Ku believes that social media's also had a role to play.

The British Phonographic Industry's annual analysis of UK music consumption states that 2025 marked a 100-year record for the genre.

In addition, country has been claiming its biggest share of both singles and albums markets this century.

Indications are that next year's C2C festival could be even bigger.

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