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Nicknamed 'Veganuary' in many countries, January's become a month when many people choose to cut out meat consumption and turn to a plant-based diet - at least for 31 days.
Veganuary's gained momentum in recent years, which perhaps indicates a move away from meat eating - if not a total abandonment of it.
Even in sausages and schnitzel loving Germany, meat consumption has taken a dive in recent years.
In 1989, when records began, Germans were consuming, on average, 60 kilograms per person annually.
In 2023, that figure dropped to an all time low of 52 kilograms.
The statistics delighted Sebastian Joy - head of the NGO 'Pro-Veg International'.
The reasons why people are reducing their meat consumption are many and varied.
Animal welfare, the drugs that animals are given, as well as climate change and the environment are all of concern to those who attended a vegan festival in Berlin.
Veganuary, the international organisation that encourages people to go plant-based in January, says in 2022 around 36 percent of the 629,000 people from 228 countries that signed up to take part, decided to remain vegan.
Of the rest, 76 percent have opted to halve their meat intake and would consider going vegan again in the future.
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