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These jeans come from designer Tshepo Mohlala.
He’s a businessman in South Africa.
The jeans are popular with famous people.
Mohlala comes from a poor town in South Africa.
People laughed at him for wearing skinny jeans.
He studied fashion at design college.
But he had to leave his course.
He didn’t have enough money.
Then, Mohlala started his own business.
He borrowed 8,000 rand from his girlfriend.
He made jeans for African women.
He called his company Tshepo.
The Tshepo logo is a crown.
The crown has three points on it.
This is for three important women in Mohlala’s life.
Now, some of his customers are famous women.
Beyonce and the Duchess of Sussex like his jeans.
A team of 10 people make Tshepo jeans in Johannesburg.
The cotton for the jeans comes from Zimbabwe.
They can make jeans to your exact body shape for $375.
But there are ready-made jeans, t-shirts and hats too.
These are very popular.
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