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Johanna Guttmann has put on an art exhibition called the Museum of Failure in Washington DC.

The Museum of Failure intends to start conversations about the importance of failure.

The Museum of Failure exhibition first opened in 2017 in Sweden.

It displays the failed products and inventions of successful companies from around the world, but mainly from the US.

Some of the big names include Starbucks and Oreo.

Starbucks attempted to sell coffee mixed with olive oil, which upset customers' tummies.

One Trump themed Monopoly board game resulted in low sales, as it was too complex.

Meanwhile, Oreo's unusual new flavours turned customers off.

Guttmann intends to use the exhibition as a tool to inspire open conversation.

She feels that people hide their failures due to shame.

At the exhibition, visitors are asked to share their experience with failure.

They can write notes and leave them on a board for others to read.

However, many people feel ashamed about their failure.

Guttmann blames this fear on social media.

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