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The annual three-day Shinto festival Sanja Matsuri in Tokyo's historic Asakusa district is dedicated to three local deities, two brothers and a village headman, who founded Senso-ji temple, Tokyo's oldest Buddhist temple.

In addition to music, dancing and joining in parades, local parishioners ferry the spirits of these gods around Asakusa in 'mikoshi'.

These miniature replicas of their shrine are bounced wildly to entertain the gods and bring blessings to all Asakusa's homes and businesses.

An equally rare sight is the array of traditional Japanese tattoos.

Despite being an ancient artform, it isn't socially acceptable to have 'irezumi' on open display owing to their recent use in 'yakuza' organised crime syndicates.

It was common in yakuza culture for gang members to adorn their bodies with a full covering of intricate irezumi to prove their endurance, loyalty and financial status.

Yet irezumi have served many other purposes.

Tattooed marks identified criminals during the Edo period, from 1603 to 1868, when tradesmen also adopted irezumi both to express their identity and as permanent talismans.

It was popular for firemen, labourers and craftsmen to sport designs related to their trade and cover their bare skin.

For over 70 years following 1868, tattoos were prohibited by law, and 'onsen' hot springs, gyms and even pools still require that they're covered.

However, as irezumi are part of the culture underpinning this community festival in the low city, its residents take the rare opportunity to be seen as they are, like Masaki Oyama.

Irezumi are gradually gaining wider acceptance as the current generation embraces body art, making its presence more commonplace.

The rise in tattoo-friendly premises and cultural gatherings, where 'wabori' tattoos and their western counterparts can be appreciated, is marking this trend.

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