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Creating a buzz more reminiscent of a boxing bout, 12 of the world's best heavy weight barbers battled it out at the World Barber Classic in Tokyo.
Despite Japan having 110,000 barber shops, their employees tend to be of an advanced age.
Now, tech savvy youngsters are redefining what it means to be a barber.
Rising through the ranks, they're testament to the fact that a short back and sides doesn't do justice to their broad range of expertise.
The Japanese barber trade's suffered the fallout of an increasing penchant for hair salons and this trend, coming about from the desire for men to emulate their idols' long flowing locks, has seen a rise in custom for salons, leaving barber shops behind, unable to shake their dated reputation.
Tamasaka Suzuki's a contestant.
Competing under the watchful eye of a judging panel who scan each scissor clip, razor whirr and selection of hair product, competitors are given a mere 30 minute timeframe to showcase their artistry.
Not only is their intention to promote the feelgood factor in the model, they're also determined for the judges and their enthusiastic onlookers to bear witness to the degree with which standards have been raised within their industry.
Los Angeles judge, Giancarlo Burgos, considers the repercussions of immaculate coiffure to be wide-reaching.
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