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Tel Aviv's air space is buzzing with drones delivering sushi and beer.
However, with the surge in enterprises tapping into the new delivery service transporting food and medicine, air traffic control has become a core concern to the budding sector's success.
This fleet of delivery drones was successful because of one software company, HighLander specialising in inter-drones communications for air traffic control.
HighLander's Chief Executive Officer, Alon Abelson expounds on the significance of this development.
All eyes are now on this new breakthrough, as thus far, all major drone manufacturers have specialised solely in their own products' technological ecosystem rather than connecting them with each other.
Head of drones at the Israel Innovation Authority, Daniella Partem expands on this.
Previously known as the world's top drone technology experts, Israel is pushing to recapture the number one spot, having been outshone by Turkey and Russia in military drone use.
Israel's banking on the expertise of its air force veterans to charge ahead of the pack, providing drone traffic control services in civilian spaces.
As such, it is the everyday pleasures like gelato which may be on the forefront of the next technological breakthrough.
Golda ice cream's marketing manager Talya Marder comments.
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